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Television analysis and visual communication

Mass Communication and Journalism (Code 63) · Unit 9 · ~11 min read · Original chapter

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A news anchor, a soap heroine and a cricket commentator all speak to you from the same box, but they are not doing the same thing. This chapter covers approaches to analysing Indian television, the principles of visual communication, and visual analysis — using one evening's programming across news, serial and sport as the case.

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